Hair today… gone tomorrow.
Model and actress Emily Ratajkowski caused a bit of a stir earlier this week in announcing she’d be the new face of Kérastase, a company that specializes in luxury hair care products for men and women. Ratajkowski announced the appointment on her Instagram page with a caption that left some pulling their hair.
“Hair is a fundamental part of beauty, femininity, and identity. So excited to announce that I am the new face of @kerastase_official!” she wrote.
But the idea that hair was fundamental to beauty drew a swift outcry.
“Hair is not a ‘fundamental’ part of beauty. There are people with cancer and other illnesses who are unfortunately undergoing treatment that causes them to lose their hair. Saying that hair is a ‘fundamental’ part of beauty is extremely shallow and it gives off the false idea that hair is a necessity,” commented one Instagrammer.
Ratajkowski has since amended the caption with no reference to hair being a fundamental beauty requirement.